The first quarter of 2024 presents a challenging landscape for certain segments of the industry, as Prime Glazing Supplies in Bolton files for administration.
Specializing in PVCu and aluminium products, Prime Glazing Supplies had established a distinctive brand with various product ranges under the “Prime” umbrella. However, like many others, they have encountered formidable trading conditions.
The notice of administration for Prime Glazing Supplies was posted on The Gazette on March 1st, 2024. A quick search on The Gazette using fenestration-related terms like “windows,” “glazing,” and “doors” reveals a noticeable increase in companies opting for administration.
There’s a sense that certain sectors are experiencing quieter activity than anticipated at the beginning of the year. Anecdotal evidence supports this notion, as evidenced by a recent delivery of PVCu frames, where our drop-off was the busiest of the day. Additionally, the industry has seen heightened competition, with local players resorting to aggressive discounting tactics to stimulate interest.
While local sentiment may vary, the prevailing trading conditions appear challenging across the board.
Diversification is Key
Amidst these challenges, diversifying one’s business and targeting the affluent segments of the market can offer a positive trajectory. As the UK grapples with a mild recession, the industry is undergoing consolidation, a trend likely to persist.
Merely hoping for a turnaround is insufficient—it’s imperative to proactively adapt and evolve. Around two years ago, my father and I recognized the impending economic shifts and chose to pivot towards aluminium. We invested in new showrooms to showcase Origin and Spitfire products, revamped our online presence, and intensified our social media outreach.
While this transition demanded significant effort and investment, it ultimately paid dividends. Our fitting schedule now extends into June, and we’re privileged to serve a diverse client base while working on remarkable projects.
If 2024 mirrors the challenges of 2023, there’s no room for complacency. It’s time to embrace a recessionary mindset, roll up our sleeves, and work diligently to navigate these turbulent times.
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